Billerica Public Library

Persuasion, convincing others when facts no longer seem to matter, Lee Hartley Carter

Label
Persuasion, convincing others when facts no longer seem to matter, Lee Hartley Carter
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Persuasion
Nature of contents
bibliography
Oclc number
1112702082
Responsibility statement
Lee Hartley Carter
Sub title
convincing others when facts no longer seem to matter
Table Of Contents
Introduction: when facts don't matter -- You -- Look boldly beyond your limits -- Getting real with yourself -- Them -- Empathizing with your audience -- Hearing the haters -- Connection -- Your three pillars -- Your master narrative -- Story -- Say it in pictures -- Perception over words -- Ownership -- Persuasion in training -- The big test: persuasion in crisis -- Appendix A -- Resources -- Index -- Acknowledgments -- About the author
Classification
Content
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