Bibliograph

Audience-ology, how moviegoers shape the films we love, Kevin Goetz with Darlene Hayman ; [foreword by Chris Meledandri]

Type

Label

Audience-ology, how moviegoers shape the films we love, Kevin Goetz with Darlene Hayman ; [foreword by Chris Meledandri]

Language

eng

Bibliography note

Includes bibliographical references and indexes

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Audience-ology

Nature of contents

bibliography

Oclc number

1276800247

Responsibility statement

Kevin Goetz with Darlene Hayman ; [foreword by Chris Meledandri]

Sub title

how moviegoers shape the films we love

Summary

Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed ZwickGoetz takes readers into one of the most secretive place in Hollywood. A place where average people rewrite America's cinematic history by watching a rough cut of a new film, and giving their unfettered opinions. Each chapter features an aspect (or two) of the test-screening process, and illustrates how those particular aspects changes the movies you love today. -- adapted from jacket

Table Of Contents

Introduction -- Finding my "and" -- Locked doors, severed heads, and the early history of test screenings -- The lights in Minneapolis -- The girl in the black cocktail dress -- Know thy audience -- From straight-to-DVD to five f*cking sequels -- Scores settle scores -- When bad things happen to good movies -- It's like seeing your lover naked for the first time -- Spock, Laddie, and lessons in managing highly emotional individuals -- Conclusion

Target audience

adult

resource.variantTitle

Audienceology

Classification