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The Resource Advertising and marketing in theater, George Capaccio

Advertising and marketing in theater, George Capaccio

Label
Advertising and marketing in theater
Title
Advertising and marketing in theater
Statement of responsibility
George Capaccio
Creator
Author
Subject
Genre
Language
eng
Summary
The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends
Cataloging source
LBSOR/DLC
http://library.link/vocab/creatorName
Capaccio, George
Dewey number
791.06/98
Index
index present
LC call number
PN1590.M27
LC item number
C37 2018
Literary form
non fiction
Nature of contents
bibliography
Series statement
Exploring theater
http://library.link/vocab/subjectName
  • Performing arts
  • Advertising
Target audience
juvenile
Label
Advertising and marketing in theater, George Capaccio
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Curtain up on marketing -- Part of a team -- Making things happen -- Take it to the next level
Control code
on1004720398
Dimensions
24 cm
Extent
96 pages
Isbn
9781502629999
Lccn
2017027650
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (Sirsi) o1004720398
  • (OCoLC)1004720398
Label
Advertising and marketing in theater, George Capaccio
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Curtain up on marketing -- Part of a team -- Making things happen -- Take it to the next level
Control code
on1004720398
Dimensions
24 cm
Extent
96 pages
Isbn
9781502629999
Lccn
2017027650
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (Sirsi) o1004720398
  • (OCoLC)1004720398

Library Locations

    • Billerica Public LibraryBorrow it
      15 Concord Road, Billerica, MA, 01821, US
      42.558409 -71.26997829999999
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